A Step-By-Step Guide to Property Marketing in Chicago

A Step-By-Step Guide to Property Marketing in Chicago

About 36% of Americans are currently renters.

A rental property can be a great source of income, but only if you have reliable tenants. To find such tenants, you need to have an effective property marketing plan in place.

In this guide, we'll go over the things you need to do for effective property marketing in Chicago. Keep reading for more.

Stage Your Home and Hire a Photographer

There are plenty of services that homeowners can benefit from. Staging a home will make it look good so that people will be more interested when viewing it.

Having quality photos for your listing will encourage more viewings. Take the photos after having your home staged to get the most out of them.

Create a Video Tour

This isn't always used for real estate marketing, but it can be very effective. Adding a video tour to your listing can give people something far more engaging to look at. This will help you get more viewings and give people a better idea of what to expect.

List the Property on the MLS and Listing Websites

Adding your property to the MLS will create multiple listings on some of the biggest listing websites including Zillow, Redfin, and Trulia. It will also give real estate agents access to it. Most people begin their search for a new home online, so this is vital.

Install a Real Estate Sign

While the best way to find new tenants is typically online, adding a real estate sign outside of the property can still be very helpful. It can draw attention from anyone who passes by, which can be very effective in high-traffic areas. It will also help spread the word of your property through word of mouth, so your neighbors may tell their friends who are looking for a new home.

Share Listings on Social Media Platforms

Almost everyone uses social media these days. It doesn't cost anything, so it's worth taking the time to share your listing on the social media platforms that you use. This will help you reach more people, and it's easy for others to share your posts, so it can be a good way to get more eyes on your property.

Place Real Estate Ads

Ads have always been a useful way to attract potential tenants. You can take advantage of both print and digital advertising to promote your property, so it's worth looking into.

Print advertising can include things like flyers, brochures, physical signs, and print ads. For digital ads, you can use PPC (pay-per-click) social media ads or search engine ads to reach more people.

Effective Property Marketing

Effective property marketing is essential when looking for new tenants. This is especially true in areas where there are a lot of properties available. Marketing your property well isn't always easy, so you may want to get some help from professionals.

PMI Chicago Metroplex is a full-service property management company based in Chicago. On top of real estate marketing, we offer a range of other services that homeowners can benefit from. Take a look at our Services page to find out more today.